ABOUT David McPherson

David is President and Chief Creative Officer of McPherson Communications — a Toronto-based writing and public relations consulting business. Ever since attending his first rock concert in 1989 (The Who) and buying his first LP (Freeze Frame by The J. Geils Band), music has become “the elixir of his life.” With more than 17,000 songs on his iPod, and an ever-growing vintage vinyl collection, it’s a joy for him to discover new music; he loves sharing these discoveries with his wife and two children. A regular contributor to Words + MusicHamilton Magazine, and Penguin Eggs, over the years his writing on music has also appeared in the following publications: PastePerforming SongwriterAmerican SongwriterBluegrass UnlimitedExclaimCanadian Musician, and Chartattack.com. Before starting his own business, David spent 12 years as a senior communications consultant in the public sector, specializing in employee communications.